2020 ruined our chance to get new Intel Evo laptops into people’s hands IRL. So, instead of creating a lame product page that showed off all the amazing features Evo had to offer, we created a game of digital hide-and-seek that baked in our laptops’ product features with pop culture to create clues that had people obsessed. To win one of 50 exclusive laptops, people poured through our product features for hints; turning the average time spent on a product page from 5.9 seconds to an average of over 8 minutes per visit.
Brandan's work
Brandan's work