MARSHALLS INTEGRATED CAMPAIGN

Everyone who shops Marshalls has a story about "the find". That thing, be it a throw rug or hoodie, that was the exact thing they had no idea they were looking for.

We turned that insight into our first integrated campaign for the brand. Voiced by incredibly effervescent Patton Oswalt, our films featured  serendipitous stories of discovery at the store while on social, those who shared their "the find" stories with #MarshallsSurprise got a surprise of their own, as we turned their post into a story all its own.