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Mayhem Sale

Not sure where you stand on the whole social sharing thing, but I was never a fan of foursquare or "checking-in" on Facebook. Just always thought it was a terrible idea to tell the world how long you would be leaving your home unattended. 

 

Fortunately for me, working on the Allstate account gave me access to Mayhem, who had a long track record of making people's terrible ideas into breakthrough work. 

And in a nutshell, that's what we did with Social Savvy Burglar, except this time we did it with a real couple, an eight commercial Sugar Bowl takeover, and a fully functional ecommerce website where Mayhem could hawk his loot. 

 

 

 

 

 

SOCIAL SAVVY BURGLAR
#MAYHEMSALE

 

 

Not sure where you stand on the whole social sharing thing, but I was never a fan of foursquare or "checking-in" on Facebook. Just struck me as a terrible idea to broadcast to the world that you and the hubs need recos for places to eat in Belize for the next ten days, when what you're really saying is, "hey burglars, do you like super easy houses to burgle?"

Fortunately for me, working on the Allstate account allowed me access to Mayhem, who had a long track record of transforming people's vulnerabilities into breakthrough work. 

And in a nutshell, that's what we did with Social Savvy Burglar; except this time we did it with a real couple, a Twitter account, an eight commercial Sugar Bowl takeover, and a fully functional ecommerce website where Mayhem could plunder these oversharing people's worldly possessions, and pass the savings on to you. 

 
 

It was well-received and set a new bar for multi-commercial Big Game takeovers.

AWARDS:

BEST OF SHOW NATIONAL ADDY

AICP- MOST NEXT AWARD

GRAND LIA- Integrated

YOUNG GUNS GOLD- Integrated Creative

CANNES LION SILVER- Titanium & Integrated

CANNES LION BRONZE- Use of Media

CANNES LION BRONZE- Promo & Activation

CANNES LION BRONZE- Direct & Social

ONE SHOW SILVER PENCIL- Integrated Branding: Consumer Campaign

ONE SHOW SILVER PENCIL- Digital Direct Marketing: Social Media & Viral

LÜRZERS ARCHIVE 2015- Integrated Campaign

COMMUNICATION ARTS 2015- Integrated Campaign

LIA GOLD- Integrated: Multimedia

LIA SILVER- Non-Traditional: Live Events

LIA SILVER- Innovative Use of TV/Cinema/Online Film

LIA BRONZE- Humour in TV/Cinema/Online Film

LIA BRONZE- The NEW: Branded Content

D&AD GRAPHITE PENCIL- Integrated & Innovative Media

ART DIRECTORS CLUB BRONZE CUBE

CLIO SILVER- Direct

CLIO BRONZE- Innovative

AICP NEXT AWARD- Integrated Campaign

EFFIE SILVER- Single Impact

EFFIE SILVER- Insurance

EFFIE BRONZE- Sustained Success

SHARK SILVER- Media Excellence

SHARK BRONZE- Interactive Online Experience

SHARK BRONZE- Integrated Campaign

GRAND MIDAS- Use of Medium

MIDAS GOLD- Products & Services

MIDAS GOLD- Integrated

DIGIDAY AWARDS- Best Branding Consumer Campaign

CRISTAL FESTIVAL EMERALD- Integrated